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Triburi Seth Godin

Triburi

Seth Godin

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 About the Book 

If youre looking at this page this far ahead of publication, youre probably a member of Seth Godins tribe. And if so, you already know what this book is about.You know about waiting in line at an Apple store, or the look on a fellow DeadheadsMoreIf youre looking at this page this far ahead of publication, youre probably a member of Seth Godins tribe. And if so, you already know what this book is about.You know about waiting in line at an Apple store, or the look on a fellow Deadheads face.You know about the way it feels to go back to the church where you grew up.You know about the real power of a brand.According to Godin, Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have.The new opportunity is that its easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes -- and created shortage of people to lead them. This is the growth industry of our time.Tribes (the book) will help you understand exactly whats at stake, and why YOU can and should lead a tribe of your own.If you keep reading Seths blog, youll learn about a special, invitation-only online community that will connect readers to each other. Stay tuned for details.Are you on the bus?