Home » Into Africa: A Guide to Sub-Saharan Culture and Diversity, 2nd Edition by Yale Richmond
Into Africa: A Guide to Sub-Saharan Culture and Diversity, 2nd Edition Yale Richmond

Into Africa: A Guide to Sub-Saharan Culture and Diversity, 2nd Edition

Yale Richmond

Published January 16th 2010
ISBN :
Kindle Edition
281 pages
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 About the Book 

Across the globe, Africa is seen as the final frontier for economic development and has experienced renewed attention from both Western and Eastern nations, particularly in the last decade. The U.S., India, China and parts of Europe have allMoreAcross the globe, Africa is seen as the final frontier for economic development and has experienced renewed attention from both Western and Eastern nations, particularly in the last decade. The U.S., India, China and parts of Europe have all increased direct foreign investment in Africa, and yet the complexity and diversity of this vast continent pose risks and challenges for those investments.For more than a decade, Into Africa has provided valuable advice to those who are interested in traveling to, living in or working in sub-Saharan Africa-- businesspeople, human rights and development workers, diplomats, academics and trainers-- and anyone else who seeks a better understanding of the cultural characteristics of this dynamic part of the world. With depth and sensitivity, Into Africa examines the effects of community, ethnicity and language on doing business and establishing professional and personal relationships in African countries. The book explores regional differences, offers detailed guidelines for conducting training programs in Africa and examines issues that reflect the complex relationships involved.